SmartCOMM implementation
Template architecture, reusable content, data modeling and business rules for batch, on-demand and interactive communications across print, email, SMS and web.
Customer Communications Management
Smart Communications & Thunderhead consulting
Design, implement, migrate and support SmartCOMM, SmartIQ and SmartDX with consultants who have delivered customer communications management (CCM) solutions since the Thunderhead era.
Overview
Customer communications that are accurate, compliant and personal
Policies, statements, claims letters, onboarding packs and regulatory notices are some of the most important touchpoints your customers have with you. They're also some of the hardest to get right: dozens of data sources, hundreds of templates, strict compliance rules and ever-rising expectations for digital, omnichannel delivery.
EntiSolve helps organizations get the most from the Smart Communications platform — formerly known as Thunderhead. Our consultants cover the full lifecycle: strategy and assessment, template and data design, integration with core systems, testing and deployment, and ongoing support. Whether you're launching SmartCOMM for the first time, modernizing a legacy Thunderhead NOW estate or extending into SmartIQ and SmartDX, we help you deliver faster with fewer surprises.
Capabilities
Smart Communications consulting services
Thunderhead NOW migration
Inventory, rationalize and migrate legacy Thunderhead templates, resources and processes to SmartCOMM with automated comparison testing to prove output parity.
SmartIQ digital forms & interviews
Replace paper and static PDFs with guided, mobile-friendly interviews that capture clean data and feed straight into downstream processes.
SmartDX document negotiation
Streamline contract and document collaboration with structured review, redlining and approval workflows.
Integration & APIs
Connect Smart Communications to policy, CRM, billing and content systems — such as Salesforce, Guidewire, Duck Creek and Microsoft Dynamics — using REST APIs and event-driven patterns.
Support, optimization & training
Production support, template change requests, performance tuning, governance and training that make your team self-sufficient.
Scope
What a typical CCM engagement includes
Every engagement is tailored, but these are the building blocks we bring to the table.
Get a tailored proposal- Current-state assessment and template inventory
- Target CCM architecture and delivery roadmap
- Template design standards and content reuse strategy
- Data model and XML/JSON data mapping
- Business rules, conditional logic and localization
- Omnichannel output: print, PDF, email, SMS and web
- Batch, on-demand and interactive workflow setup
- Automated regression and output-comparison testing
- Accessibility (PDF/UA and WCAG) considerations
- Environment promotion, release and change management
- Knowledge transfer and business-user enablement
- Post-go-live support and continuous improvement
Our approach
How we deliver Smart Communications Consulting
Assess
Review your templates, data sources, volumes, channels and pain points to define a clear, prioritized scope.
Design
Define template architecture, reusable components, data contracts and integration patterns.
Build & migrate
Develop and migrate templates in iterations, validating output against approved baselines.
Deploy & support
Coordinate release, train your team and provide ongoing support and enhancements.
Technology
Platforms & technologies
Smart Communications platform
Integrations
Data & output
EntiSolve is an independent consulting firm. Smart Communications, SmartCOMM, SmartIQ, SmartDX and Thunderhead are trademarks of their respective owners; references are for identification only.
FAQ
Smart Communications Consulting FAQ
Is Smart Communications the same as Thunderhead?
Smart Communications is the company and platform that grew out of Thunderhead's customer communications management business. Many organizations still run legacy Thunderhead NOW solutions, while SmartCOMM is the modern, cloud-based CCM platform. EntiSolve supports both and specializes in migrating from one to the other.
How long does a Thunderhead NOW to SmartCOMM migration take?
It depends on the number and complexity of templates, data sources and integrations. After a short assessment we provide a phased plan; many organizations migrate in waves, starting with high-volume or high-risk communications to deliver value early.
Can you support our existing SmartCOMM environment?
Yes. We provide ongoing template changes, defect resolution, performance tuning, upgrades and governance for existing SmartCOMM, SmartIQ and SmartDX implementations, including ones built by other partners.
Do you integrate Smart Communications with Salesforce or Guidewire?
Yes. We design and build integrations between Smart Communications and CRM, policy administration, claims and billing systems, including Salesforce, Guidewire, Duck Creek and Microsoft Dynamics, as well as custom in-house platforms.
Is EntiSolve affiliated with Smart Communications?
EntiSolve is an independent consulting firm. We provide implementation, migration and support services for organizations that use the Smart Communications platform.
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Planning a SmartCOMM project or Thunderhead migration?
Get a free assessment of your current CCM environment and a practical roadmap from an experienced Smart Communications consultant.